Staff WriterThe LPGA is about to step into a different stratosphere, and fans won’t have to squint to notice it. The LPGA has struck a multi-year deal with commercial property insurance powerhouse FM, kicking off a sweeping overhaul of how the women’s game is shown, shot, and served up to viewers across North America.
For a tour that’s spent years fighting for equal footing in the broadcast world, this move isn’t just overdue—it’s a long stride toward the future.
FM and the LPGA have pulled together to reinvent the television experience with cutting-edge kit, slicker production, and an aggressive push to finally show the full scope of talent inside the ropes. Golf Channel and Trackman are also strapped in for the ride, ready to roll out more technology than the Tour has ever seen on a weekly basis.
“We are proud to take our partnership with the LPGA to an even higher level by supporting the transformation of the LPGA Tour’s broadcast, athlete and fan experience for the 2026 season and beyond,” said Malcolm Roberts, chairman and chief executive officer of FM. “Through offerings like FM Intellium, we are helping our clients build resilience into their operations as they embrace the opportunities of the rapidly evolving and growing AI ecosystem. This collaboration with the LPGA and investment in state-of-the-art technology and equipment is right in line with FM’s belief in innovation and progress.”
Roberts continued: “We believe in our trusted partners at the LPGA. We are excited to significantly expand our support for women’s golf, driving progress further than ever before.”
The deal cements FM as an Official Partner of the LPGA—a relationship that’s already grown fast since FM took over as title sponsor of the FM Championship in 2024. With a $4.1 million purse, it’s the richest event on the LPGA Tour outside the majors and the season-ending championship.
LPGA Commissioner Craig Kessler didn’t play coy about what this means for the product fans will see.
“The commitments from FM, Trackman and Golf Channel are a game-changer for our athletes, our fans, our partners and our Tour,” Kessler said. “Starting in 2026, fans will immediately see and feel the difference: more cameras, better technology, richer storytelling and more ways to appreciate the unbelievable skill of our players, fully live. We’re grateful for the shared vision and investment from FM, Trackman and Golf Channel. This is a major step forward for the women’s game, and it’s only the beginning. The next chapter for the LPGA is going to be something special.”
Every Round, Live—Finally
For the first time since Golf Channel started broadcasting the LPGA in 1995, every single LPGA Tour event—and every round of golf—will be shown live across the United States. Select weekend rounds will even spill over onto CNBC.
“2026 will be a great year for LPGA Tour viewers as we will televise every single LPGA Tour event and coverage of every round will be live across the country, which is a direct result of Golf Channel and CNBC both being a part of the VERSANT portfolio,” said Tom Knapp, EVP and general manager, Golf Channel.
“Additionally, we’ve worked together with the LPGA Tour and our partners at FM and Trackman to enhance our production, adding more technology to our telecasts as we continue to be the proud home of the LPGA Tour and showcase the best women’s golfers on the planet every single week.”
More Cameras, More Detail, More of Everything
From 2026 onward, fans can expect production quality that looks more like major-week coverage than a standard tournament broadcast. FM’s backing unlocks serious firepower:
- A 50% jump in camera count compared to 2025
- Slow-motion units and triple the microphones to catch every reaction
- Drone shots showcasing venues and creative angles
- More walk-and-talks and storytelling moments to bring fans closer to players and caddies
Trackman’s role goes far beyond graphics. With FM’s investment, the partnership will quadruple shot-tracing capabilities, allowing almost every camera in a tracing position to capture ball flight with pinpoint accuracy. If you’ve ever wondered how LPGA players bend a ball around a dogleg like they’re tying a bow, now you’ll see it in high definition.
“We are thrilled to further our investment into the LPGA and work to elevate the viewership experience. Adding more Trackman technology to the LPGA telecast is a key element of our objective of elevating the women’s game and helping the world get even more inspired from the world’s best golfers,” said Klaus Eldrup-Jørgensen, co-founder and CEO of Trackman. “As we look to the future of this partnership, Trackman and the LPGA have the shared goals of creating exciting content that entertains and educates fans at home while providing additional resources for athletes on the course.”
Trackman will officially become the LPGA’s go-to simulator and launch monitor provider. It’s part of a wider expansion that includes last week’s announcement of the NEXT × Epson Tour Q Open—a global event sending top performers to the NEXT World Series, with the best female player earning exemptions into three Epson Tour tournaments.
If the LPGA wanted to show the world what the women’s game truly looks like at full throttle, this is the way to do it. Bigger production. Better coverage. No hiding the talent anymore.
The 2026 season won’t just look different—it’ll feel different. And frankly, it’s about time.
