Staff WriterIf golf had a crystal ball, it would probably look a lot like Trackman’s famous little orange box. Now, that box—and the team behind it—are set to play an even bigger role in the professional game after Trackman signed a three-year deal to become the Official Launch Monitor and Official Ball Tracing Technology of the DP World Tour.
From the first tee shot to the final putt, Trackman will be feeding fans a buffet of numbers, visuals, and insights that would make even a NASA engineer nod approvingly.
The partnership means live broadcasts will be supercharged with ball tracing graphics and detailed shot data, while the Tour’s social media team will have new toys to create content, challenges, and the kind of viral moments that keep golf in your feed long after the final leaderboard is set.
Data Meets Drama
Spectators won’t just be watching from the ropes—they’ll get the chance to step into the action with Trackman simulator experiences at select tournaments. It’s the perfect reality check for anyone who thinks their 7-iron goes 180 yards… spoiler: it probably doesn’t.
The collaboration also extends to the NEXT Golf Tour Powered by Trackman, a simulator-based circuit launched in 2023 that’s already giving aspiring players a real shot at the big time.
Winners on NEXT’s Order of Merit are earning starts on the HotelPlanner Tour and even a DP World Tour event, while runners-up secure multiple HotelPlanner invitations.
The DP World Tour will continue to help promote NEXT through digital features and broadcast coverage.
From Range to the World Stage
Trackman’s tech is a constant presence on pro ranges, trusted by the best in the business—from coaches fine-tuning swings to manufacturers testing prototypes. It’s precise enough to capture the slightest twist of a clubface and the exact spin rate of a ball mid-flight.
Beyond golf, the company’s data prowess has found a home in football, baseball, and American football, tracking the paths of projectiles of every shape and size.
Looking ahead, the DP World Tour will serve as a proving ground for Trackman’s latest innovations, ensuring fans get the sharpest, slickest coverage possible.
The Danish Connection
Based in Hørsholm, Denmark, Trackman has a natural synergy with the Tour. Danish golf has been punching above its weight for years, with 18 Danes on the 2025 DP World Tour and three Tour wins in 2024 alone. This partnership tightens those ties even further.
What They Said
Klaus Eldrup-Jørgensen, Co-Founder and CEO of Trackman, summed up the move: “Working more closely with the DP World Tour is a natural next step for us.
Their global reach and forward-thinking approach make them an ideal partner to showcase what Trackman technology can do — not just for the players, but for the fans watching at home and engaging online.
Together, we’re setting a new standard for how golf is played, seen, and experienced.”
DP World Tour CEO Guy Kinnings was equally bullish:
“Trackman have been the sector leader in radar tracking technology for more than two decades. This technology has had a transformative impact on how professionals practice and how amateurs enjoy the game, with ball tracing graphics on TV and simulator-based experiences now core to golf’s entertainment.
We already have a strong relationship with Klaus and his team through the NEXT Golf Tour collaboration and this agreement strengthens this into new areas.
Technological innovation is a strength of the DP World Tour and with Trackman as a Partner, we can find new ways of integrating their technologies into our global product to further enhance the fan experience.”
Bottom Line
For the DP World Tour, it’s about pushing the envelope in how golf is consumed.
For Trackman, it’s another chance to prove that its little orange box can make the game more engaging, more interactive, and yes—more humbling for the rest of us.
