Your privacy, explained clearly.
Love Live Golf is an independent golf publication. This Privacy Policy explains what personal information we collect, why we use it, who we share it with, how long we keep it and the choices available to you.
We aim to collect only the personal information we reasonably need, explain why we use it, protect it appropriately and respect your privacy choices.
We use established service providers including GoDaddy, Google and Mailchimp to operate our website, understand our audience, deliver communications and support advertising.
We use Google’s consent management system to give visitors in applicable regions choices about advertising and analytics.
Privacy enquiries: andy@lovelivegolf.com
1. Who we are
Love Live Golf Magazine is an independent golf publication covering professional golf, women’s golf, amateur and junior golf, equipment, travel, the golf industry and the wider game.
Love Live Golf Magazine is operated by Andy Devaney, trading as Sustain Health Magazine.
Data controller
Andy Devaney
Trading as Sustain Health Magazine
Publisher of Love Live Golf Magazine
Postal address:
Love Live Golf Magazine
40 Hawkes Way
Maidstone
Kent
ME15 9ZL
United Kingdom
Email:
andy@lovelivegolf.com
Our publishing history
Love Live Golf was previously published under the name LIV Golf Weekly. Legacy web addresses may redirect to lovelivegolf.com.
This Privacy Policy applies to the current Love Live Golf publication.
2. Information we collect
The personal information we collect depends on how you interact with Love Live Golf Magazine.
Information you provide
When you contact us, subscribe to communications or participate in an activity, we may collect:
- Your name.
- Your email address.
- Your telephone number, if supplied.
- Your postal address, where necessary.
- Information in your correspondence.
- Newsletter preferences.
- Competition or survey entries.
Technical information
When you visit our website, our systems and relevant service providers may process:
- IP addresses.
- Browser and device information.
- Operating systems.
- Pages visited.
- Referring websites.
- Visit dates and times.
- Approximate geographical location.
- Security and diagnostic information.
Newsletter information
Where you subscribe to our newsletters, we may collect your email address, subscription status, communication preferences and newsletter engagement information.
Mailchimp is our email marketing platform.
Analytics and advertising
Where permitted, we may collect website interaction information, cookie identifiers and advertising-related information through Google Analytics and Google’s advertising services.
The information processed depends on the relevant service, your location and your consent choices.
We do not intentionally request special-category personal information through ordinary website browsing.
Please avoid providing sensitive personal information unless necessary for your enquiry.
3. How and why we use your information
We process personal information for defined purposes and rely on an appropriate lawful basis under applicable data protection law.
| Purpose | Information | Lawful basis |
|---|---|---|
| Operating and securing the website | Technical information, IP addresses and security logs. | Legitimate interests in operating and protecting our website. |
| Responding to enquiries | Contact details and correspondence. | Legitimate interests, or steps taken before entering a contract, where applicable. |
| Email newsletters | Email addresses, subscription preferences and relevant engagement information. | Consent where required for electronic marketing. |
| Website analytics | Website usage and analytics information. | Consent for analytics processing where required; any exempt or non-consent processing must have an appropriate lawful basis. |
| Advertising and personalisation | Relevant identifiers and interaction data. | Consent where required. Individual advertising partners may identify additional lawful bases in the consent interface. |
| Commercial relationships | Business contact details, correspondence and transaction information. | Contractual necessity, legitimate interests or legal obligations, as applicable. |
| Legal and regulatory compliance | Information necessary to meet legal obligations. | Legal obligation. |
Where we rely on legitimate interests, we consider the potential impact on individuals and their rights.
Where processing relies on consent, you may withdraw that consent at any time.
4. Cookies, analytics and advertising
Cookies and similar technologies help websites function, remember preferences, measure audiences and support advertising.
Love Live Golf uses Google’s Consent Management Platform through Google AdSense.
Our European consent messages use the IAB Transparency and Consent Framework.
Our consent management system
Provider: Google
CMP ID: 300
Framework: IAB Transparency and Consent Framework (TCF)
Visitors in relevant regions can make choices about advertising and analytics through Google’s consent message.
Essential cookies
These help maintain website functionality, security and relevant user preferences.
Strictly necessary cookies may operate without consent where permitted by law.
Google Analytics
We use Google Analytics to understand website traffic, article readership and how visitors interact with our publication.
Analytics cookies and related processing are subject to applicable consent requirements.
Google advertising
We use Google’s advertising services to display and measure advertising.
Advertising technologies may use cookies or similar identifiers, depending on your consent choices and applicable law.
Consent Mode
Google’s Consent Mode is enabled for both advertising and analytics purposes in our consent management settings.
It allows supported Google services to interpret consent signals generated by our consent messages.
The data processed depends on the relevant consent choices and the technical implementation.
Advertising partners
Google’s consent management system maintains our selected advertising-partner list.
Our AdSense settings currently use Google’s automatically maintained selection of commonly used advertising partners.
At the date of this policy, that selection contains 198 advertising partners. The selection may change as Google updates its advertising-partner arrangements.
Where available in our consent message, visitors can review the participating partners, their stated processing purposes and their privacy information.
How to manage your choices
Visitors can accept, reject or manage relevant consent options when Google’s consent message is displayed.
Where our website provides a privacy or cookie settings control, you can use it to revisit your choices.
You can also manage or delete cookies through your browser settings.
Cookie providers and expiry periods
Different services may set different cookies, with different purposes and expiry periods.
Google’s advertising consent message provides information about participating advertising partners and their data use.
For more information about Google’s use of cookies, visit:
Information about Google Analytics cookies is available at:
Google Analytics cookie guidance
For questions about specific cookies used on Love Live Golf, contact our privacy team.
5. Who we share information with
We use third-party service providers to operate our publication, manage communications, measure audiences and support advertising.
GoDaddy
GoDaddy provides website hosting services for Love Live Golf.
Hosting may involve processing technical information necessary to deliver website content and maintain website security.
GoDaddy Privacy Policy →Google Analytics
We use Google Analytics to understand audience behaviour and improve our content.
Google Privacy Policy →Mailchimp
Mailchimp provides our email marketing platform.
Where you subscribe to our communications, Mailchimp may process your subscription details, communication preferences and related information.
Intuit Privacy Policy →Google advertising
We use Google’s advertising services and Google’s consent management system.
Relevant advertising partners and their processing purposes are described through Google’s consent interface.
How Google uses information →Other disclosures
We may also disclose personal information to professional advisers, relevant contractors, regulators or public authorities where necessary and lawful.
We do not sell our newsletter subscriber list.
6. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal requirements.
Correspondence
We retain correspondence for as long as necessary to respond to enquiries, maintain relevant editorial or business records and address any subsequent disputes or legal obligations.
Newsletter information
Subscription information is generally retained while you remain subscribed.
After unsubscribing, limited information may be retained where necessary to record your preferences and prevent unwanted communications.
Website analytics
Analytics information is retained in accordance with our configured Google Analytics retention settings.
Website security
Security and technical logs are retained for periods appropriate to website maintenance, investigation and security requirements.
Business records
Financial and commercial records are retained as necessary to meet contractual, accounting and legal obligations.
When information is no longer required, we aim to delete, anonymise or securely dispose of it.
7. International data transfers
Some of our service providers operate internationally.
Using services such as Google Analytics, Mailchimp and our other technology providers may involve transferring or accessing personal information outside the United Kingdom.
Where international transfers take place, we aim to ensure that an appropriate transfer mechanism is in place, as required by applicable law.
Depending on the circumstances, this may involve UK adequacy regulations, approved contractual safeguards or another lawful mechanism.
You can contact us for further information about the safeguards applicable to your information.
8. Your data protection rights
Subject to the relevant legal requirements and any applicable exceptions, you may have the following rights.
Access
Request a copy of the personal information we hold about you.
Rectification
Ask us to correct inaccurate or incomplete personal information.
Erasure
Request deletion of personal information where this right applies.
Restriction
Ask us to restrict certain processing of your information.
Data portability
Receive qualifying information in a structured, commonly used format.
Withdraw consent
Withdraw your consent where we rely on it to process your information.
Your right to object
You may object to certain processing based on legitimate interests.
You have the right to object to processing of your personal information for direct marketing.
To exercise your rights, email:
We may need to verify your identity before fulfilling certain requests.
We will respond within the periods required by applicable law.
9. Information security
We aim to use appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
We use established technology providers and review our security arrangements as appropriate.
No internet-based communication system can guarantee absolute security.
Where a personal data breach occurs, we will assess it and take any action required by law.
10. Children’s privacy
Love Live Golf publishes editorial coverage of professional, amateur and junior golf.
We take additional care where personal information relating to children is involved.
Where applicable, we consider appropriate consent, safeguarding requirements and the interests of younger readers.
If you have concerns about information relating to a child, please contact us.
11. External websites
Our articles may link to external websites, golf organisations, manufacturers, clubs, travel destinations and other publications.
External websites operate independently and may have different privacy practices.
We encourage readers to review their privacy notices.
12. How to make a privacy complaint
If you have concerns about how Love Live Golf collects, uses, stores or shares personal information, please contact us.
Andy Devaney
We will investigate privacy complaints, explain our findings and take appropriate action where necessary.
We will acknowledge data protection complaints within the period required by applicable law.
Information Commissioner’s Office
If you remain dissatisfied, you may complain to the UK’s Information Commissioner’s Office.
13. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our website, technology providers, business practices or applicable law.
Where appropriate, we will provide additional notice of significant changes.
Last updated: 26 September 2026
14. Contact Love Live Golf
For privacy enquiries, data protection requests or complaints, contact:
Love Live Golf Magazine
Data controller
Andy Devaney
Trading as Sustain
Health Magazine
Privacy contact
andy@lovelivegolf.com
Postal correspondence
Love Live Golf Magazine
40 Hawkes Way
Maidstone
Kent
ME15 9ZL
United Kingdom
Website
lovelivegolf.com
More about Love Live Golf.
About the publication
Meet our editorial team and learn about our publishing history.
About Love Live Golf →Editorial standards
Learn about our editorial principles, sourcing, independence and corrections.
Read our editorial standards →Independent golf journalism covering the game on and off the course.
Maidstone, Kent, United Kingdom · lovelivegolf.com
Privacy enquiries: andy@lovelivegolf.com