Staff WriterECCO has laced up for Autumn/Winter 2025 with a campaign that puts record-breaking golfer Lydia Ko front and centre.
The Danish footwear and leather goods brand isn’t just flogging shoes; it’s doubling down on its “Made for Every Step” mantra with a face who knows a thing or two about making steps count.
Walking, after all, is the lifeblood of ECCO. Whether it’s a solitary hike that clears the cobwebs or a stroll with friends that turns into a therapy session, the brand wants you to see movement as connection, not just calorie burn.
And who better to carry that torch than Ko – a player who’s combined confidence, grace, and the sort of quiet power that makes opponents nervous before she’s even teed it up. For her, as for ECCO, it’s not just about winning – it’s about moving forward.
From fairways to city streets
Ko isn’t just modelling spikes and polos here. She’s proving how ECCO’s designs jump effortlessly from course to café. The star of the line, the ECCO METROPOLE OSLO loafer, may be sturdy enough for 18 holes but looks just as at home under a desk or paired with a dinner outfit.
That kind of versatility is the sweet spot ECCO is aiming for – a reminder that comfort doesn’t need to sit on the bench while style plays.
“When I first tried ECCO, they were definitely the most comfortable golf shoes I’ve ever worn – which really matters when you’re on your feet all day. And now it’s really cool to see ECCO trying out new colours and styles.
More and more I see people casually wearing ECCO, to the office, dinner, wherever. It’s really exciting to see the brand evolve while staying true to its traditional aspects,” said Ko.
A career built on resilience
Ko’s résumé reads like it was drafted by a sports historian with a flair for drama. Born in Seoul, raised in New Zealand, she reached No. 1 in the world at 17 – the youngest golfer, male or female, ever to do so.
Add to that a pair of Olympic medals, including a Gold at the 2024 Games, over 20 professional wins and multiple majors, and you’ve got more silverware than most clubhouses can handle. Yet, beyond the medals and majors, it’s her resilience and sense of purpose that shine brightest.
Where to buy
The ECCO METROPOLE OSLO loafer officially hits shelves on 4 September, available both at select stores and online at ecco.com. Whether you’re chasing birdies or just the bus to work, Lydia Ko and ECCO want you to do it with comfort, confidence, and a bit of quiet power in every step.
