Staff WriterIf you were wondering how Southern Guards plan to introduce themselves to the world post-rebrand, here’s a crisp Scandinavian handshake delivered with South African muscle: the newly named LIV Golf League team formerly known as Stinger Golf Club has announced Oscar Jacobson as its official apparel partner—an on-brand move for a side trying to look sharp while hitting it like they mean it.
Oscar Jacobson Golf, the premium Swedish label with a proper heritage in fine tailoring, arrives with a reputation for marrying timeless style to modern, athletic performance. In other words: clothes that won’t cling like a bad decision when the pressure spikes on the back nine, and will still pass muster when you walk straight from the course into polite society.
“This partnership represents a perfect alignment of values,” said Richard Glover, General Manager of Southern Guards GC. “As a team, we are proud of our South African identity and the culture, unity and resilience that define us. Oscar Jacobson’s heritage, attention to detail and commitment to excellence mirror our own ambitions as we represent our country on the global LIV Golf stage.”
And that “alignment of values” is doing a fair bit of work here, because the Southern Guards rebrand isn’t just a new badge and a different font. At the heart of the refreshed identity is a celebration of collective strength—rooted in Ubuntu, the African philosophy of ‘I am because we are’. It’s a line that has launched a thousand team talks, but it’s also a genuine cultural anchor: a reminder that the power isn’t only in the star, but in the shared story.
The visual centrepiece of that story is the rhino—an unmistakably South African symbol of strength, resolve and legacy—now set to feature across the Oscar Jacobson styles. The message is simple: this is a team built to stand together, and dressed to look like it.
“Oscar Jacobson has always stood for craftsmanship, performance and timeless style,” said Graeme Stevens, at Oscar Jacobson Golf. “Partnering with Southern Guards GC at this pivotal moment in their journey is incredibly exciting. Their story, values and renewed identity resonate strongly with our brand, and we are proud to support the team with apparel that reflects confidence, versatility and modern elegance.”
Why this matters now: Africa’s LIV moment is coming fast
The timing is no accident. The announcement lands at a defining moment for Southern Guards, with LIV Golf heading to African soil for the first time. LIV Golf South Africa is set for Steyn City, Johannesburg, from 19–22 March 2026, and the numbers are already shouting: more than 70,000 tickets sold with months still to go.
For the host team, it’s the kind of home-stage spotlight that can either warm you up or burn you. A strong identity helps. So does looking like you belong there.
Where to buy the Southern Guards team line in the UK
Fans ready to dress the part won’t have to wait long. The new Southern Guards line of team apparel will be available in the U.K. from mid February at www.oscarjacobsongolf.co.uk and from selected retail partners.
