Andy DevaneyThe Husqvarna British Masters 2026 will again put Guide Dogs at the centre of its charity programme after £168,000 was raised at The Belfry in 2025.
Husqvarna has added a sharper incentive: £50,000 if the first professional hole-in-one of the week comes at the par-three 14th.
Guide Dogs returns for a third year
The charity returns as Official Charity Partner for a third time as the British Masters opens the DP World Tour’s Back 9, the second phase of the Race to Dubai schedule, with increased Rankings points available.
Host Sir Nick Faldo, in the role for a fourth consecutive year, said:
“I am thrilled to welcome Guide Dogs back to the Husqvarna British Masters as the Official Charity again in 2026.
“It was great to learn more about the fantastic work Guide Dogs do over the past two years, and I am so grateful to everybody as we raised a huge £168,000 last year which makes a real difference to those living with sight loss in the UK.
“I’m looking forward to spending some time with the Guide Dogs team again this year and hopefully we can raise more vital funds during the Husqvarna British Masters.”
£50,000 riding on The Belfry’s 14th
Husqvarna will donate £50,000 for the first ace made by a professional at the 14th, the same hole where Faldo made a hole-in-one during the 1993 Ryder Cup.
Samantha Donnelly, Global Sponsorship Manager at Husqvarna, said: “We’re delighted that Sir Nick has once again chosen to support Guide Dogs, and we’re proud to play a part in helping raise vital funds for such an incredible charity.
“The Guide Dogs activations in the Fan Village were a fantastic addition to last year’s event, creating memorable experiences for spectators while highlighting the charity’s important work. We look forward to building on that success this year and, of course, hoping the players can do their bit with a hole-in-one.”
It is neat sponsorship: easy to grasp, tied to a meaningful cause and attached to a hole that already owns a useful slice of Ryder Cup history.
Fans get their own shot at fundraising
The Long-Putt Challenge returns to the PGA Village alongside the Iconic Shots Simulator. The minimum donation is £3 on Pro-Am day and £5 from Thursday to Sunday, with further donation points around The Belfry.
The format gives spectators something to do rather than merely somewhere to drop a note, which is usually a better bargain for both charity and crowd.
Guide Dogs looks to build on £168,000
Guide Dogs, founded in 1934 following its first partnership in 1931, is almost entirely dependent on donations and supports people living with sight loss.
Andrew Lennox, CEO at Guide Dogs, said: “We’re delighted to once again be the official charity partner of the Husqvarna British Masters. Last year’s tournament raised an incredible £168,000 for Guide Dogs, helping us support people with sight loss to live the life they choose.
As well as raising vital funds, the event shone a spotlight on the life-changing impact of our services, some of our amazing volunteers, and of course enabled people to meet our iconic dogs.
“We’re incredibly grateful to the DP World Tour, Husqvarna, and the fans and players for their continued support. Their commitment makes a real difference, and we’re looking forward to another fantastic tournament and the opportunity to build on the past two years’ success.”
The Belfry adds another chapter
The 2026 tournament will be the 23rd DP World Tour event staged at The Belfry. The Sutton Coldfield venue first hosted the Lada English Golf Classic in 1979, won by Seve Ballesteros. Tickets and premium hospitality are now on general sale.
The British Masters already has history to spare. This year, one swing at the 14th could make the most useful addition to it.
