Staff WriterMajesticks Golf Club has decided it’s time to look like it means it — and to do it with a line-up that could practically arrive to the first tee carrying a kettle and a stiff upper lip.
The LIV Golf franchise has unveiled a bold new identity built around a classic blue, red and white palette, timed neatly with a headline-grabbing move: an all-United Kingdom roster for the 2026 season featuring Lee Westwood, Ian Poulter, Laurie Canter and Sam Horsfield.
A new look with old-school roots
Rebrands can be a fancy way of saying “we changed the font.” This one is leaning harder into heritage. Majesticks Golf Club says the refreshed look is inspired by the UK’s sporting and cultural history, aiming to channel pride, unity, bravery and ambition — the sort of values you can’t order online and definitely can’t fake under pressure on Sunday afternoon.
The timing is not subtle. LIV Golf is a travelling circus with global ambitions, and Majesticks Golf Club is planting a flag that reads: British roots, modern intent.
Westwood: heritage up front, momentum behind it
“This rebrand represents who we are and what we stand for,” said Lee Westwood, Team Captain of Majesticks Golf Club. “Golf in the UK has a long and influential history, so it’s great to be bringing that heritage to life through our identity. Alongside a team made up entirely of players from the UK, this makes it a truly special moment and is a strong statement as we move into this next chapter.”
That’s the heart of it. Not nostalgia for nostalgia’s sake — more like tradition with its sleeves rolled up. Majesticks Golf Club wants the credibility of the past, with the competitiveness of what comes next.
A roster that mixes scar tissue and spark
On paper, the team has a clear balance:
- Proven leadership: Westwood and Poulter bring decades of experience at the top end of the sport — the sort you can’t teach and opponents can’t ignore.
- The next wave: Canter (returning to LIV Golf) and Horsfield add energy, upside and a sense that the engine is still revving, not merely idling.
It’s a sensible build for a team trying to be more than a logo. If your identity is meant to say “we’re here to contend,” you’d better field players who can back it up.
Poulter: This is about more than paint
Ian Poulter added, “This rebrand isn’t only about a change of colours or logo. It’s about pride, history, and representing where we’re from with confidence and celebrating that. Everything about this rebrand aligns with our pioneering spirit and the direction we’re heading as a team.”
Poulter has never been shy about turning personality into performance. This rebrand, in plain terms, is Majesticks Golf Club sharpening its story — and giving fans something immediate to recognise, whether they’ve followed LIV since day one or they’re just tuning in because they know the names.
The Union Jack signal: tradition, but make it competitive
The team’s new colours are a deliberate nod to the Union Jack Flag, positioned as a tribute to the UK’s influence on golf and its ongoing role in shaping the sport’s future. In a league built for global attention, that’s a smart piece of instant symbolism — classic enough to feel familiar, clean enough to look modern, and loud enough to stand out on a leaderboard graphic.
Dunkley: a clearer story, a sharper edge
Team Principal James Dunkley added, “This evolution of the Majesticks Golf Club brand is about authenticity and purpose. Aligning our visual identity with our roots, our values, and the makeup of our team allows us to tell a clearer, more powerful story. It’s a significant step forward for the brand and one that positions Majesticks Golf Club with confidence for the future, as we aim to be even more competitive in 2026.”
That last line is the key. This isn’t a fashion show. It’s positioning — for sponsors, for supporters, and for results.
When do they start? Riyadh opens the 2026 campaign
Majesticks Golf Club will tee off their 2026 season at ROSHN Group LIV Golf Riyadh from February 4th–7th, the opening event of the new campaign. New colours, all-UK cast, and a season beginning with the kind of statement opportunity teams love — and opponents quietly dread.
Tickets for LIV Golf’s 2026 Season are available now at LIVGolf.com. For more information on the 2026 schedule, visit LIVGolf.com/schedule
