Original Penguin adds DP World Tour winner Kristoffer Reitan to its global roster ahead of his 2026 PGA TOUR debut.
Charissa Thompson joins XXIO to front Play Easy and the new XXIO 14 Ladies clubs campaign.
Callaway add DP World Tour winner Antoine Rozner as Staff Pro, gaming Callaway/Odyssey and Chrome Tour X.
PGA TOUR winner Aaron Rai joins ECCO GOLF as an official ambassador, formalising a long-standing footwear partnership.
Broadcaster and former LET pro Henni Zuël becomes The Buckinghamshire’s Golf Ambassador, also representing Arora’s golf destinations.
Former Lionesses and Chelsea keeper Carly Telford joins England Golf’s Game Changers to champion women, inclusion and iGolf.
Ladies European Tour leader Mimi Rhodes partners with Sotogrande, training at La Reserva and promoting its world-class lifestyle.
Discover the limited-edition GIORDANA MJ golf shoe, co-designed by Melanie-Jane Luiten, combining comfort, style and performance.
Anna Huang signs to DEFY after US Women’s Open spot and LET success. At 16, she’s building a career with long-term vision and calm grit.
Meet Georgia Ball, the new SuperStroke Ambassador bringing fun and expertise to golf with her dynamic instruction.