Staff WriterYou could say Mimi Rhodes is coming full circle—only this time, the circle’s lined with manicured fairways, luxury villas, and the faint sound of Champagne corks.
Currently sitting atop the Ladies European Tour rankings, Mimi Rhodes has inked a fresh partnership with Sotogrande, returning to her old stomping grounds not just as a visitor, but as its newly minted official touring professional ambassador.
Now No.1 in Europe with three wins under her belt this season and her eyes fixed on the Order of Merit, Rhodes isn’t just playing the best golf of her life—she’s doing it with the poise of someone who knows exactly where she belongs.
And for Rhodes, that place is Sotogrande.
“Sotogrande has always felt like home to me,” said Rhodes. “I’ve spent some of the most formative years of my life here, practising, growing, and enjoying everything the destination has to offer.
I’m thrilled to now represent The Alto Club and Sotogrande on the Ladies European Tour and beyond and look forward to returning regularly to prepare and recharge in-between tournaments.”
This isn’t just another logo-on-the-bag kind of deal. The partnership sees Rhodes officially base her training at The Alto Club Sotogrande and its gleaming new Alto Academy—perched at the swanky SO/ Sotogrande Spa & Golf Resort. She’ll proudly sport The Alto Club branding on her apparel and golf bag for the rest of the season, reminding the leaderboard and anyone else watching where excellence begins.
“We are absolutely delighted to welcome Mimi back to Sotogrande in an official capacity,” said Rita Jordão, Director of Marketing for Sotogrande SA. “Mimi being someone who knows and loves Sotogrande as deeply as she does, makes this partnership all the more special. She exemplifies the values of our community, so we really look forward to supporting her on her journey.”
If that sounds like a match made in golfing heaven, you’re not wrong. Rhodes grew up sharpening her game among Sotogrande’s rolling greens and sea breezes. The region is no stranger to hosting champions, and Mimi Rhodes is simply the latest in a long line of talent to call it home.
The timing of this announcement also dovetails neatly with the unveiling of the Suzann Pettersen-backed Alto Club Academy, which is expected to open in the coming weeks.
Complete with state-of-the-art training zones, a pro-spec performance area, and a par-3 course to fine-tune the scoring game, the Academy is poised to become a home base not just for Rhodes but for the next wave of European contenders.
From teenage resident to European No.1, Rhodes’ journey has been anything but ordinary. But if this new chapter proves anything, it’s that greatness doesn’t just come from grit—it comes from having a place to grow. And for Mimi Rhodes, that place is Sotogrande.
For readers curious about Rhodes’ new training base, The Alto Club and its state-of-the-art facilities are detailed at altogolfclub.com.
More on the SO/ Sotogrande Spa and Golf Resort, where the new Alto Academy is located, can be found at so-hotels.com/sotogrande.
And if you’re wondering what makes Sotogrande such a magnet for elite athletes and discerning travellers, head over to sotogrande.com for a closer look at the lifestyle.
