Callaway Golf Europe unveils “La Préparation”, a cinematic Evian film celebrating Major week at Evian Resort Golf Club.
PowaKaddy strengthens its UK electric trolley lead as GPS models and rental fleets drive fresh demand among golfers and clubs.
Caddy Clubhouse launches a new app and accreditation model to professionalise caddying for golfers, clubs, resorts and tournaments.
Rick Shiels becomes golf’s first creator to pass one billion YouTube views, marking a major shift in golf media.
Bryson DeChambeau heads to Shinnecock with LIV Golf’s future hanging awkwardly over another bruising U.S. Open test.
Ryder Cup signs Smurfit Westrock for three editions, with sustainability and Irish ties shaping a landmark partnership.
The R&A partners with Accenture to modernise golf through technology, data and AI across its biggest championships.
Eight players, including Hatton and Detry, receive DP World Tour conditional releases to play LIV Golf in 2026.
Sky and DP World Tour extend UK rights to 2029, including 2027 and 2029 Ryder Cups on Sky.
DP World Tour names AWS Official Cloud, bringing AI insights, virtual twins and greener, smarter tournaments from 2026.