Ryder Cup signs Smurfit Westrock for three editions, with sustainability and Irish ties shaping a landmark partnership.
The R&A partners with Accenture to modernise golf through technology, data and AI across its biggest championships.
Eight players, including Hatton and Detry, receive DP World Tour conditional releases to play LIV Golf in 2026.
Sky and DP World Tour extend UK rights to 2029, including 2027 and 2029 Ryder Cups on Sky.
DP World Tour names AWS Official Cloud, bringing AI insights, virtual twins and greener, smarter tournaments from 2026.
Record deal keeps DP World as Title and Logistics Partner to 2035, expanding events, access, sustainability, and fans.
Golf Saudi and PIF expand women’s golf with 2026 PIF Global Series, adding LPGA-LET co-sanctioned Aramco Championship at Shadow Creek.
LIV Golf and Trackman announce a global three-year partnership revolutionising golf data, fan engagement, and broadcast innovation.
Stewart Golf extends its partnership with PGA professional and YouTube creator Peter Finch, showcasing innovation and walking golf excellence.
Ladies European Tour leader Mimi Rhodes partners with Sotogrande, training at La Reserva and promoting its world-class lifestyle.